This comedy takes a swipe at radio and television advertising, as a woman rises in the business world after carrying a blanket-wrapped doll in order to get a subway seat. Patsy Douglas (Betsy Drake), an enterprising young lady who always assures herself a seat on the subway by carrying a doll wrapped in baby bunting, eventually must continue the charade when it is assumed that the baby is genuine. Patsy's bosses, advertising executives Sam Morley (Dennis Morgan) and Barry Holmes (Zachary Scott), hope to use Patsy's bundle of joy to land an important client, grouchy baby-food tycoon Cyrus Baxter (Edmund Gwenn). William Frawley (I Love Lucy) also stars.
